Archives: EJHR artykuły


Are Jordanians (still) 'humourless’?

Yousef Barahmeh

Abstract This article discusses the stereotypical misrepresentations held about Jordanians being ‘humourless,’ and how had the 1989 political opening affected the production and reception of

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Could humour make advertisements worse?

Vytautas Dikčius,Karina Adomavičiūtė,Ieva Venskuvienė

Abstract The aim of this study is to assess the impact of sexist advertisements on the perception of advertisements’ violation, ridiculousness and consumers’ intention to

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