Archives: EJHR artykuły


Ludic pitch: what can we learn from the pitchers of Shark Tank in wordplaying on brands and product lexicons to generate laughter from the sharks?

SF. Luthfie Arguby Purnomo,Lilik Untari,Umi Pujiyanti,Shabrina An Adzhani,Wildi Adila,Robith Khoiril Umam,SF. Lukfianka Sanjaya Purnama,Yustin Sartika,Fathan Fathan

Abstract Pitches of Shark Tank, an award-winning American investment reality show, offer the viewers a unique way of pitching their brands and products. We call

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The rise of humour in creative cuisines

Anne Claire Yemsi Paillissé

Abstract This paper explores the diverse expressions and meanings of humour in contemporary creative cuisine restaurants, challenging the conventional idea that fine dining is incompatible

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