Niniejszy artykuł prezentuje oparte na wartościach badanie figur stylistycznych określających język i jego standaryzację. Materiał zaczerpnęliśmy z debaty dotyczącej modernizacji norm językowych, która miała miejsce w estońskich mediach publicznych w latach 2020-2022 i osiągnęła punkt, który można nazwać kryzysowym. Debata odbywała się głównie w formie tekstów opiniotwórczych, wyrażających subiektywną perspektywę autorów. W jej trakcie uwidoczniły się dwa przeciwstawne poglądy na kwestie języka i planowania językowego, reprezentujące liberalny i konserwatywny model wartości. Niniejsze badanie koncentruje się na wzajemnym oddziaływaniu wartości i wzorców myślenia figuratywnego, ponieważ metafory były szeroko stosowane w celu wzmocnienia argumentów obu stron. Oparte na założeniach teoretyczno-metodologicznych teorii metafory konceptualnej, ram figuratywnych, analizy scenariuszy metaforycznych, systemowej lingwistyki funkcjonalnej i krytycznej analizy dyskursu badanie ujawniło, że przeciwne strony sporu faworyzowały określone metafory podczas dyskusji o języku. Jako kwestię poboczną poruszamy również dynamikę stosunków politycznych, która uwidacznia się poprzez dyskurs dotyczący kryzysu językowego.
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