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Humorous advertisement categories
Abstract Humour is a prevalent strategy in advertising, but research findings are contradictory regarding its effectiveness. A potential resolution of the contradictory findings could be
Book review: Gray, Josephine, and Lisa Trahair (eds.) (2022). Second Nature: Comic Performance and Philosophy. Rowman & Littlefield.
Abstract Book review References Bergson, H. (1901 [2013]). Laughter: An essay on the meaning of the comic (C Brereton, & F. Rothwell, Trans.). Dover. Plessner,
Genre and stylistic markers of Ukrainian folk jokes
Abstract This article focuses on the study of Ukrainian social and domestic folk jokes that contain information about the life of people, their habits, customs,
The effect of self-related humor on convergent and divergent thinking
Abstract Humour enhances creativity, but the question is whether different types of humour have a similar effect on improving individual creativity. It is evident that
Book review: Zekavat, Massih, and Tabea Scheel (2023). Satire, Humor, and Environmental Crisis. Routledge.
Abstract Book review References Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & L. Beckmann (Eds.), Action control:
Book review: Attardo, Salvatore (2023). Humor 2.0: How the Internet Changed Humor. Anthem Press.
Abstract Book review References Archakis, A., & Tsakona, V. (2012). The narrative construction of identities in critical Education. Palgrave Macmillan. Archakis, A., & Tsakona, V.
Book review: Yus, Francisco (2023). Pragmatics of Internet Humour. Palgrave Macmillan
Abstract Book review References Elayan, S., Sykora, M., Jackson, T.W., & Onojeharho, E. (2022). ‘Are you having a laugh?’: Detecting humorous expressions on social media:
The humorous body: a Bergsonian reading of Laurence Sterne’s The Life and Opinions of Tristram Shandy, Gentleman
Abstract This paper is a commentary upon the mingling of the affective and discursive varieties of humour in the eighteenth century based on the observation
Book review: Duskaeva, Lilia (ed) (2021). The Ethics of Humour in Online Slavic Media Communication. Routledge
Abstract Book review References Blommaert, J. (2020). Political discourse in post-digital societies. Trabalhos em Linguística Aplicada, 59, 390-403. Peeters, S., & Willaert, T. (2022). Telegram
Humour as an advertising resource: memes at the service of brands: The case of Casio
Abstract In this study, we investigated the phenomenon of memes generated based on user-generated content (UGC) discourse about the Japanese electronic brand Casio. We collected
Daria Dayter, Miriam A. Locher, and Thomas C. Messerli, Pragmatics in Translation, Cambridge: Cambridge University Press, 2023.
Abstract Recenzja książki References Brown, Penelope, Stephen C. Levinson (1987). Politeness: Some Universals in Language Usage. Cambridge: Cambridge University Press. Dayter, Daria (2021b). “Dealing with
Tanja Angelovska and Angela Hahn (eds.), L3 Syntactic Transfer: Models, New Developments and Implications, Amsterdam: John Benjamins, 2017
Abstract Artykuł recenzyjny References Bardel, Camilla, Ylva Falk (2007) “The Role of the Second Language in Third Language Acquisition: The Case of
Communication in times of permacrisis: Introduction to the special issue
Abstract References Huang, M., & Holmgreen, L. (Eds.). (2020). The Language of Crisis : Metaphors, Frames and Discourses. John Benjamins Publishing Company
Aleksandra R. Knapik, Piotr P. Chruszczewski, Kreolingwistyka w zarysie. Językowo-kulturowe mechanizmy przetrwania, rozwoju i dezintegracji, seria: Beyond Language, Vol. 8, San Diego, CA: Academic Publishing, 2022.
Abstract Recenzja książki References Arends, Jacques (1995) “The Socio-Historical Background of Creoles.” [W:] Jacques Arends, Pieter Muysken, Norval Smith (eds.) Pidgins and Creoles: An Introduction.