Abstract
Book review
References
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Barthes, R. (1977). Image-Music-Text. London: Fontana.
Dawkins, R. (1989). The Selfish Gene. Oxford: Oxford University Press.
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Giddens, A. (1984). The Constitution of Society: Outline of the Theory of Structure. Berkeley: University of California Press.
Hall, S. (2012). ‘Encoding/decoding’, in Durham, M. G. & Kellner, D. M. (eds.), Media and Cultural Studies: Keyworks. Malden, MA: Wiley-Blackwell, pp. 137–144.
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Snyder, T. (2018). The Road to Unfreedom: Russia, Europe, America. London: Penguin Random House.
Wiggins, Bradley E (2019). The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality. New York: Routledge.